SMEs, Twitter

Lessons From Topman’s T-Shirt Debacle

Topman tshirtThis week in the Guardian Woman’s Blog, Jane Martinson wrote about some offensive t-shirts designed and produced by Topman. There are a number of social media lessons that we can learn from this whole event. Continue reading “Lessons From Topman’s T-Shirt Debacle”

Blogging, Facebook, Twitter, Useful tools

5 Social Media Realities in November 2011

Social MediaWhether you are starting out in social media, or have been using it for some time, here are 5 useful tips that will help you keep ahead of the competition as we come to the end of 2011. Continue reading “5 Social Media Realities in November 2011”

Twitter, Useful tools

Unfollow Twitter Accounts Properly

Unfollow-Twitter-AccountsEvery Twitter user, at some point, should review the people they are following and those that are following them. Following for the sake of following is Twitter’s equivalent of spam emails, and everyone hates spam. Here are some key points to consider when choosing who to unfollow. Continue reading “Unfollow Twitter Accounts Properly”


13 things to avoid in your Twitter bio

10 things to avoid in your Twitter bioHere are some examples of content that you should avoid using in your Twitter bio, which I came across by scrolling through the followers of my personal Twitter account and work Twitter account (not through the lists of people I am following, as for me a poor bio equals no follow). Continue reading “13 things to avoid in your Twitter bio”

Blogging, Facebook, Useful tools

Facebook to Introduce Subscribe Button With 3 Features

Facebook Subscribe ButtonFollowing Twitter’s announcement that they will soon offer Twitter Web Analytics Facebook are to release a subscribe button. At first, this may not seem like a big deal, however this will have massive implications, which will ultimately benefit the world’s largest social network a great deal. Continue reading “Facebook to Introduce Subscribe Button With 3 Features”

Twitter, Useful tools

Twitter Finally Introduces Web Analytics

Twitter AnalyticsFor no apparent reason, Twitter has not had an analytics system of its own. For years, those of use that have tried to justify spending time and resources on the platform have had to rely on third-party apps, with a sprinkling of guess-work, to convey the benefits. Twitter analytics will be rolled out to a small group of pilot users this week and then to the rest of us over the next few weeks. Continue reading “Twitter Finally Introduces Web Analytics”