Category Archives: Social Media Surgery

Short video – social media for recruitment

A short video recorded by Ian Pettigrew (@KingfisherCoach) at last week’s Social Media Surgery Manchester, the title of which was ‘Social media for recruitment: Getting a job through Twitter or Linkedin or Facebook’. Ian asked for the one piece of advice that I would give to a job seeker using social media. Before you watch, I’d like to apologise for 3 things:

  1. The “I’d…erm…” at the start of the vid
  2. The horrendous black waiter’s shirt I was wearing
  3. The terrible hair do

This was taken after a long day at work, upon which I blame these 3 things.

You can still access the live blog from the evening and if you are a job seeker you may wish to take a read of my social media surgery take away, which offers some pointers on the effective use of social media in your job search. Keep an eye on my Twitter account (@OnlineAStevens) or drop me an invite on Linkedin if you would like to know more about the next event. The likely topic of discussion will be content generation for social media and reporting stats accurately.


#mansms takeaway: Social media for recruitment

Social media for recruitment takeawayThe May 2011 Social Media Surgery Manchester event took place last night, the topic for the evening was ‘Social media for recruitment: Getting a job through Twitter or Linkedin or Facebook’. Social media surgery events are free to attend and supported by the Manchester Digital Development agency (@MDDA on Twitter). The event was transcribed by Holleh Nowrouz (@Orchard_holleh) from Manchester-based digital recruitment agency Orchard. You can find details of the panel, attendees and the discussions that took place on the live blog page.

Following last night’s discussion here is my social media for recruitment takeaway, designed for job seekers as opposed to tactics for using social media to recruit:

  1. Don’t neglect the Old Skool. We are in the midst of a cultural shift and, whilst a professional social media presence will offer many advantages in a job search, they will be immediately undone if your CV is not up to scratch. A strong CV and cover letter remain an essential element of a successful job search. My employer has a great CV and cover letter section. Once you have a strong CV, then move on to setting up a professional social media presence (your personal brand), and if appropriate take it even further with a Facebook CV, page or video CV (ok, maybe not like this one, but you get the picture).
  2. The social media shop window. Don’t just look at social media as a channel for searching for opportunities, use the various channels as an opportunity to showcase yourself, i.e. help a recruiter to use social media to search for more information about you. Don’t be under the illusion that if you create a fantastic set of social media profiles a recruiter will come knocking on your door. You still have to put the same amount of effort into finding a job, but you can use your CV to direct potential employers to your social media profiles which will then give them more of an idea about what you’re about and the skills you possess.
  3. Linkedin groups. Join Linkedin groups that your target employers are members of, not just the ones that they set up – for example the Association of Graduate Recruiters group. Don’t just be a spectator, contribute to discussions and share your experience, and more importantly try to add recruiters as connections after engaging in discussion with them – give them a reason to connect with you. Read my 9 simple steps to getting the most out of Linkedin post for more advice.
  4. Social media amplifies your efforts. Every piece of work you do, every event you attend and every conversation you have requires effort. Make the most out of these interactions and activities by tweeting, blogging and connecting. To use #mansms as an example, I blog prior to and after the event. I tweet before, during and afterwards as well as following all attendees and panel members. I direct people to my Linkedin profile and try to connect with as many attendees as possible. I also take a picture for blog posts and my Flickr account. So from a 2 hour session, which is very useful even in isolation, I’m amplifying the benefits by using it to create content for my social media profiles.
  5. Be social. Remember that social media, regardless of the tool used, is about facilitating relationships. If you meet someone face to face, add them on Linkedin and Twitter so that you can build on that relationship. Also, if you have an online connection that you regularly communicate with, arrange to meet them in person to consolidate that relationship. Whether they are potential employers, potential job referrers or just an interesting person, good connections always lead to opportunities.

Here are the attendees from last night’s surgery. Whether or not you attended last night, feel free to add your name, a bit about yourself and your social network profiles as comments to share/connect with other readers of this post.


Twitter for events/social media for recruitment

 The last Social Media Surgery Manchester event took place in April (hashtag: #mansms). Local businesses pitched their questions to myself, Chi-Chi Ekweozor, Ian Pettigrew, Adrian Slatcher and Fran Holden relating to the use of social media to generate interest and awareness in events that they are running. You can still access my resulting blog post and the live blog from the event. Ian also cruelly made us commit our thoughts on using Twitter to promote events to video, and here are mine…

The next Manchester surgery will be held on Tuesday 10th May from 5.30 p.m. until 7.30 p.m. discussing ‘Social Media for Recruitment’. You can find out more information and book your place here. It’s free to attend, there is plenty of opportunity for Q&A and whether you are a social media beginner or expert, the discussions are always useful. The panel will consist of myself (@OnlineAStevens) from Graduate Prospects, Ian Pettigrew from Kingfisher Coaching, Carol Maughan from DLA Piper UK LLP, Jess Perriam Online and Radio Content Producer and Matt Hackett from Orchard.

Hope to see you there, but if you can’t make it tweet your questions along with the #mansms hashtag and we will try to answer them on the night and include the answers in the live blog.

April 2011 Social Media Surgery

Social media surgery events are free to attend and supported by the Manchester Digital Development agency (@MDDA on Twitter). Sessions are held each month on a particular social media related topic which is discussed with an expert panel, with open Q&A at the end. The event organiser Chi-Chi Ekweozor (@realfreshtv) also posts a live blog documenting the discussions, which can be accessed at the time and after the event.

I attended my first surgery as a panel member last night and it gave me further insight into the issues that companies face in trying to engage with social media. There is too much hype around the big 4 social media channels (Facebook, Youtube, Twitter and LinkedIn) to ignore them, whether you work for a multi-national or a SME. From the discussions that took place last night, and from others I’ve had on and off line with people from a variety of sectors, a common mistake is to concentrate on the tool, rather than the marketing strategy that you require it for. Don’t say to yourself “I need to get a Twitter account!” say to yourself “Right, I need to engage with customers – which social media channels will enable me to do this most effectively?”. 

One of the attendees last night was from North Star Delicatessen. You can see from the live blog the events-related advice that was offered by the panel. To take them as an example for a wider social media strategy, the goal here would be to share the fact that they create great food. They could do this using:

  • Facebook – set up a business page to gain ‘likes’ <followers> and then communicate with this audience. Add photos of food, competitions and invite people to comment on their experiences at the deli.
  • Twitter – repost Facebook content, tweet regularly about what’s going on at the deli (new menu, placing orders, offer ad hoc discounts during quiet periods) and follow/retweet twitter account that relate to their customer base.
  • Youtube – post how to videos to build an online following (how to make hummous, how to pit an olive, etc, etc). Promote these videos via Facebook and Twitter followers.

Over time this type of content will create a buzz around the brand that will ultimately lead to conversions. It won’t be a quick process necessarily, but it will build long term customer relationships by avoiding the urge to push your own objectives onto the audience (i.e. ‘buy this’) and instead offering useful and interesting content.

Ian Pettigrew, chair from last night and @KingfisherCoach on Twitter, also took a few videos and posted them here. Adrian Slatcher from the MDDA, @adrianslatcher, and Fran Holden from Manchester-based digital recruitment agency Orchard, @francisaholden were also on the panel.

If you’re based in the Northwest and have an interest in social media, whether experienced or finding your feet, you should definitely check out the next Social Media Surgery Manchester. Hashtag on Twitter is #mansms.

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