This week in the Guardian Woman’s Blog, Jane Martinson wrote about some offensive t-shirts designed and produced by Topman. There are a number of social media lessons that we can learn from this whole event. AdvertisementsRead More Lessons From Topman’s T-Shirt Debacle
Following on from my Facebook fatigue or just lazy journalism article comes news from Online Social Media, who also source Mashable and TechCrunch, that Facebook and Skype will work together to provide an in-browser video chat platform. This, I believe, is awesome news. It’s great because you will be able to video chat with friends […]Read More Facebook + Skype = recruiter engagement
Or, more to the point, is there a fully comprehensive way of measuring ROI for social media? Well, the conclusion that a room full of marketing, social media and PR professionals, as well as a panel consisting of people from a leading digital agency (@robin1966), retail organisation (@HN_Manchester), major sports brand (@AaronLavery), a digital research […]Read More Can you measure the return on investment (ROI) for social media?
May 2011 stats from eMarketer identify that this year 47% of US internet users (88.2 million) were online coupon users in 2010, and this figure is set to rise by 8.5m by 2013. The UK figures aren’t as huge yet, but bear in mind that 50% of Groupon users are based in the US where […]Read More Uni or SME? Get involved properly with Groupon