Blog Archives

Lessons From Topman’s T-Shirt Debacle

Topman tshirtThis week in the Guardian Woman’s Blog, Jane Martinson wrote about some offensive t-shirts designed and produced by Topman. There are a number of social media lessons that we can learn from this whole event. Read the rest of this entry

Unfollow Twitter Accounts Properly

Unfollow-Twitter-AccountsEvery Twitter user, at some point, should review the people they are following and those that are following them. Following for the sake of following is Twitter’s equivalent of spam emails, and everyone hates spam. Here are some key points to consider when choosing who to unfollow. Read the rest of this entry

Facebook to Introduce Subscribe Button With 3 Features

Facebook Subscribe ButtonFollowing Twitter’s announcement that they will soon offer Twitter Web Analytics Facebook are to release a subscribe button. At first, this may not seem like a big deal, however this will have massive implications, which will ultimately benefit the world’s largest social network a great deal. Read the rest of this entry

Twitter Finally Introduces Web Analytics

Twitter AnalyticsFor no apparent reason, Twitter has not had an analytics system of its own. For years, those of use that have tried to justify spending time and resources on the platform have had to rely on third-party apps, with a sprinkling of guess-work, to convey the benefits. Twitter analytics will be rolled out to a small group of pilot users this week and then to the rest of us over the next few weeks. Read the rest of this entry

What’ll kill off Twitter?

I’ve purposely waited a bit to post this, as I didn’t want people to think I was posting to benefit from adding keywords surrounding recent events to improve search rankings (like Mashable did). It’s taken from a Google+ post I put up a few days ago.

So, is it going to be the death of a celebrity, a catastrophic event or the airing of a popular tv show that spells the end of Twitter?

I really love Twitter. To be honest though, whenever one of the three types of events above occurs, I turn my back on it until everyone gets off their soapbox.

Facebook is the same. Status updates like “Who gives a f*ck about some crackhead when so many people are suffering in Norway” make me want to just delete my account altogether. The other side of the fence is just as annoying, “This is the worst thing to happen to music since the death of John Lennon”. Oh please. It’s devastating, but Lennon changed the shape of pop and rock music as part of the most influential band the world has ever seen.

Read the rest of this entry

What I like most about Google plus – Circles

I want to get a couple of things straight before I start singing the praises of Google Plus. First of all, I LOVE Twitter. Absolutely love it. Secondly, I live with Facebook because it is the easiest way to keep up with people I know that are scattered all over the place. For me, Twitter is like eating cake; something I do regularly because I really enjoy it. Facebook is like ironing clothes, something I feel compelled to do to keep up appearances.

So now I’ve set the scene, here is an outline of the feature I like most about Google plus. Read the rest of this entry

Ensure your tweets reach the largest audience possible

Did you know that if you begin a tweet with someone’s Twitter handle (their Twitter name, e.g. @OnlineAStevens), then only people who are following both you AND the account that you have mentioned will see that tweet?

Nope. Neither did I until I watched this video from Gary Veynerchuk, who refers to this process as the @ System. Read the rest of this entry

Quick fix: How careers services can utilise social media

I presented at the Association of Graduate Careers Advisory Services Technology Day this month, I’ve added my presentation to this post.

Part of the day included a Q&A with a student panel, made up of 4 students from various courses. The comment that hit hardest was that the panel was barely aware of the careers service and the support it offered. This is a situation you will find at most universities, but how on earth are careers services supposed to build their reputation with every student when resources and budgets are so tight? Well, I’ll run through the other points raised by the students and, hopefully, some quick fixes showing how careers services can use social media to work towards building their reputation amongst students.

When asked what the best way of reaching them (students), they all replyed that email is probably the best channel

Although currently this is the case, owing to a slow uptake with Linkedin and Twitter, I think that this provides the perfect opportunity for careers services to act as educators in social media. If you, as a careers service, teach someone how to use a tool that they will use for the foreseeable future, you will be engrained in their conciousness forever. Considering that the panel had bearly heard of the careers service until this point, this would be of massive benefit. This is further supported by the following point…

We (students) would attend sessions or view online how to videos showing how social media can be used to search for jobs

A member of the audience raised the point that they don’t have the time for this sort of activity, which is a fair point. But consider this; in one afternoon you could either see up to 6 students in one-to-one sessions, which is useful. Or you could download some free screen capture video software, which records your on-screen activity, plug in your webcam to record your voice and record a video commentary showing how to set up a Twitter account and search for job opportunities. There is an interest in the student and graduate market for this type of information and, along with some promotion, it will reach thousands of students and graduates. Include a link to your careers services pages at the end of the video and it will act as a traffic driver to raise awareness of your careers service.

All panel members use YouTube and Facebook

Once you have created your video as outlined above, you can upload it to YouTube and post the link on Facebook. This is where the concept of waterholes comes into play, i.e. be where your audience is. Also insure that your video is posted to the main university Facebook page and any other pages associated to the university (including the Student Union). After all, the one thing all of these page users have in common is that at some point they will be searching for jobs! Get creative with this, maybe record a ‘How to tie your tie for an interview’ video, or run a competition on campus for the funniest careers related video. User generated content such as this will give your Facebook and YouTube channels a personal touch that will make them extremely shareable. At every careers event, get your camera and video camera out there and create some content!

A member of the audience asked the one question that everyone, including myself at one point, asks about social media. ‘How can I justify allocating the time to tweeting or updating Facebook?!’. I believe that the extra investment of time is worthwhile because it amplies the effort that you put into each task and provides a soundboard for your service. If we’re honest, whatever we have been doing thus far to promote on-campus career services has not worked as well as it could have. So, let’s change it up and try something different. Try commiting some time over the next 3 months and I am sure that you will see the benefits.

5 tips: social media for recruitment

I spoke at an Association of Graduate Careers Advisory Services (AGCAS) technology day on Wednesday, the aim of which was to discuss how technology, including social media, can be used to improve the standard of, and accessibility to, careers advice and information.

Although it was written for a higher education audience, I think that regardless of your industry, the 5 points raised can be applied across the board. Remember that these are just the slides, the majority of the context was included in what I was saying. If the presentation raises any questions, add them as comments and I will respond. If you would like me to hold a similar talk at your university my contact details are on the final slide.

Enjoy…

Short video – social media for recruitment

A short video recorded by Ian Pettigrew (@KingfisherCoach) at last week’s Social Media Surgery Manchester, the title of which was ‘Social media for recruitment: Getting a job through Twitter or Linkedin or Facebook’. Ian asked for the one piece of advice that I would give to a job seeker using social media. Before you watch, I’d like to apologise for 3 things:

  1. The “I’d…erm…” at the start of the vid
  2. The horrendous black waiter’s shirt I was wearing
  3. The terrible hair do

This was taken after a long day at work, upon which I blame these 3 things.

You can still access the live blog from the evening and if you are a job seeker you may wish to take a read of my social media surgery take away, which offers some pointers on the effective use of social media in your job search. Keep an eye on my Twitter account (@OnlineAStevens) or drop me an invite on Linkedin if you would like to know more about the next event. The likely topic of discussion will be content generation for social media and reporting stats accurately.

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