This week in the Guardian Woman’s Blog, Jane Martinson wrote about some offensive t-shirts designed and produced by Topman. There are a number of social media lessons that we can learn from this whole event. AdvertisementsRead More Lessons From Topman’s T-Shirt Debacle
Whether you are starting out in social media, or have been using it for some time, here are 5 useful tips that will help you keep ahead of the competition as we come to the end of 2011.Read More 5 Social Media Realities in November 2011
This is a blog that centres around social media, so it goes without saying that I use social media networks quite a lot. In isolation, each network I use is fantastic in its own way. I mean, they all have their little quirks. Facebook is annoying, Twitter is sometimes a bit too simple, barely anybody […]Read More Social Media Sharing Made Easier
Or, more to the point, is there a fully comprehensive way of measuring ROI for social media? Well, the conclusion that a room full of marketing, social media and PR professionals, as well as a panel consisting of people from a leading digital agency (@robin1966), retail organisation (@HN_Manchester), major sports brand (@AaronLavery), a digital research […]Read More Can you measure the return on investment (ROI) for social media?
I presented at the Association of Graduate Careers Advisory Services Technology Day this month, I’ve added my presentation to this post. Part of the day included a Q&A with a student panel, made up of 4 students from various courses. The comment that hit hardest was that the panel was barely aware of the careers […]Read More Quick fix: How careers services can utilise social media