I spoke at an Association of Graduate Careers Advisory Services (AGCAS) technology day on Wednesday, the aim of which was to discuss how technology, including social media, can be used to improve the standard of, and accessibility to, careers advice and information.
Although it was written for a higher education audience, I think that regardless of your industry, the 5 points raised can be applied across the board. Remember that these are just the slides, the majority of the context was included in what I was saying. If the presentation raises any questions, add them as comments and I will respond. If you would like me to hold a similar talk at your university my contact details are on the final slide.